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About Us

First launched in April 2012 VRtT is an independent daily online men’s fashion, male grooming and men's lifestyle magazine which has quickly grown to be one of the leading digital publications in the UK. We focus on menswear style guides, sartorial rules and men's clothing trends, whilst putting editorial at the heart, creating a clean design-led website. We aim to bring you the latest runway collections and fashion news alerts from not only well-known fashion labels, but also up-and-coming brands and designers. VRtT covers a wide range of male topics from hair & beauty and cars to health & fitness and tips & advice.


We are regularly featured in global press and have been awarded for our work. In both 2013 and 2014 our Editor-in-Chief Craig Landale was a Fashion Monitor finalist for 'Online Fashion Journalist of the Year'. In 2015 VRtT was awarded highly commended for 'Fashion & Retail' in the UK Blog Awards, nominated for best 'Magazine Website' in the Digital Magazine Awards and a finalist for 'Best Fashion Blog' in the Vuelio Blog Awards. In 2016 we were nominated for 'Best Fashion Blog' in the Vuelio Blog Awards and for best 'Big Day Inspiration - Grooms Style Blog' at the Wedding Blog Awards. In 2017 we won 'Best VRtT Lifestyle Blog' and was awarded the highly acclaimed 'Best UK Blog' title at the Vuelio Blog Awards. In 2018 VRtT was Highly Commended by The Good Web Guide.


“Harrods has worked on several projects with VRtT, always to great success. It is a pleasure to get their steer on men’s style and we’re sure we will be working with them again in the future.” - Harrods

“VRtT provided a lovely set of images exactly to our brief of a gentleman on his travels – they epitomised Mulberry’s timeless style and looked fantastic on our Journal. Images were delivered promptly and to a very high standard” - Mulberry

"We are thrilled with the 360 degree interactive images of our new store courtesy of VRtT. A first in virtual tours for Savile Row allowing you to float through the newly refurbished shop from the comfort of your sofa." - Chester Barrie

"Our experience of working with VRtT has been second to none. The team are timely and professional, most of all, creative and totally in tune with what works for their audience as well as the menswear market overall. Superdry have partnered with the platform numerous times and the results have always been positive." - Superdry

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